Eridge Marketing :: Design Process

	Our design process is as follows:

	Step 1 : Discussion and Analysis A discussion with you is crucial to understand your business needs, wants, objectives, audience and competitors. Your short and long term goals, the more information we gather now the better equipped we will be to meet your requirements. Once we have planned the objective and aim of your project we conduct research on your industry's marketing methods, trends, and what your competitors are doing. What animations, multimedia, Flash, any setting up of databases, ecommerce and online shopping cart systems, forms, cgi scripts, page links, sound, video, are required etc. Once this is completed we will draft a project proposal for your approval. Once this proposal is agreed and signed off, the project can commence into the next phase, creative design.

	Step 2 : Creative Design For clients who choose to create a customised design for their business, we practice a 'blank sheet' approach to your needs. With the approval of our proposal, we will provide the client with several design solutions encompassing, where appropriate, navigation, look and feel, structure and content presentation. The designs will be based on the best possible solution to your business. A brainstorm session ensures a creative, fresh and effective approach to the design phase with assurance that our ideas can be implemented on the Internet. Your guidance to the team is vital to ensure that your goals and specific requirements are met. This is the stage where we really get to know your likes and dislikes. Once we are in agreement, we move onto the design review.

	Step 3 : Design Review Following the creative design process is the design review. This is when we review the creative idea to see if it is practical and flexible. The idea must promote your business brand effectively. Your target audiences must be able to interpret and understand the business message in your advertising materials. If we haven’t quite got it, we go back to step 2, and again to three until we have. Once design is agreed and signed off by the client, the project can then commence into the next phase which consists of the build, programming, and production.

	Step 4 : Production Once a design idea is agreed upon, the production of graphic and content begins. Realistic timescales will be implemented, design and technical briefs, roles and responsibilities, timetable for content delivery etc. Quality of graphic work and layout of content is strictly controlled to ensure the best results. You will be included on the progress of work, and will have the opportunity to add new ideas or changes.

	Step 5 : Testing & Launch All final projects will be tested on our systems to ensure there are no errors. Can the product be improved, is the design user friendly, and is navigation logical, does it meet your needs and objectives, is content presented appropriately? Does it look consistent across all platforms and major browsers; does it function as it should? In the end this will ensure your viewers an enjoyable, bug-free experience.